| BB was an acronym created from the initials of the surnames of the first two members of the company, Balmer and Bevervanso.
Over the years the brand was was changing according it's position on the market. From original BB Business, become BBGifts, then BB Global Assets - BBGA and finally BB Group, today's brand. The concept of "group" came to conceptualize the profile of the multi-brand company, adopted with the objective of supply it's publics and ensuring a clear and definite position for each area of the group.
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